Contest, Sweepstakes or Lottery – Only 2/3 Are Legal

April 21, 2012 at 2:47 pm Leave a comment

A nice, short NAA blog post about why contests and raffles are okay, but not lotteries:

As an apartment marketing professional, it’s important to understand the differences between a contest, a sweepstakes and a lottery—because while the first two are legal, a lottery is not.

When defining the differences, there are three elements to consider: chance, consideration and prize. If two are correctly included, your promotion is legal; if all three are, it’s not.

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