Indy-Based Company Stumbles Upon Successful Format for Boomers

May 27, 2014 at 8:55 pm Leave a comment

Indiana-based J.C. Hart has hit on a format that appeals to boomers:

Juleen and the team at Carmel, Ind.-based J.C. Hart Co. stumbled on an attractive layout that had Baby Boomers flocking to a local development called The Legacy Towns and Flats.

“One of the things we kind of just started experimenting with was doing more townhome, two-story type of units attached to your more traditional garden-style building,” Juleen, the company’s vice president of marketing, says. “What we’ve found is those are catering to the older renters, the Baby Boomer type, that are looking to not have a home any longer.”

The design was so successful at enticing Boomers from the local Indianapolis area, the company decided to develop additional phases of townhome-like units at the Carmel community. The design was also carried over and expanded to other properties, including a new development in Fishers, Ind. called The District at Saxony. That community boasts 17 floorplans from one-bedroom up to three-bedroom units, offering a mix of one, two and three levels.

Advertisements

Entry filed under: Housing Trends. Tags: , , , .

Coy Willard Sells Swathmore Court Apartments Can Millennials and Boomers Coexist?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Calendar

May 2014
S M T W T F S
« Apr   Jun »
 123
45678910
11121314151617
18192021222324
25262728293031

Most Recent Posts


%d bloggers like this: