Resident Puppy

July 28, 2014 at 12:48 pm Leave a comment

An apartment community in Washington, DC has a unique amenity:

Emmy is a 9-month-old English bulldog who lives in the 2M leasing office. Living up to her unofficial title of Puppy Ambassador, Emmy’s days are full of greeting visitors, playing with building residents and taking naps in an Emmy-sized replica of the 2M building. At night, she goes home with the building’s leasing manager, who lives on-site.

“Here in D.C. there are lots of people who are transplants, don’t have family and work insane hours. Not everyone can own a pet, but that doesn’t mean they can’t enjoy the perks,” explained Holli Beckman, vice president of marketing at WC Smith, 2M’s developer. “Emmy helps give a sense of community you really want as a renter.”

In addition to being available for walks and romps in the dog park, Emmy also helps host community yappy hours. Some prospective residents ask to meet the pup the moment they walk in, and others find it hard to leave — especially when she lifts her paw to wave goodbye.

If you decide to have your own puppy ambassador you might even be able to get it subsidized since it seems like a natural sponsorship opportunity for a company like Carolina PooPrints!

Advertisements

Entry filed under: Lease, Marketing, Sales. Tags: , .

Where Does the Housing Recovery Stand? How to Help Heritage House’s Displaced Residents in Greensboro

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Calendar

July 2014
S M T W T F S
« Jun   Aug »
 12345
6789101112
13141516171819
20212223242526
2728293031  

Most Recent Posts


%d bloggers like this: